In partnership with Bobbie.
March 13, 2023

6 Reasons Why Our Parenting Editors Swear By Bobbie Formula

Try The Starter Bundle
In partnership with Bobbie.
March 13, 2023

6 Reasons Why Our Parenting Editors Swear By Bobbie Formula

Try The Starter Bundle

Our parenting editors find joy in discovering products that make a difference in our day-to-day lives. We’re picky because we’ve tested and reviewed some really great products: an elevated high chair that actually fits our design aesthetic, a diaper that legitimately helps our babies sleep through the night – you get the gist. All of this is to say: when we unanimously agree that one brand rises above the rest in the parenting space, it’s a pretty big deal. Bobbie is just that – the only formula we recommend for full term, healthy littles between 0-12 months old. Here’s why…

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It’s Certified USDA Organic + Made With Clean Ingredients

Bobbie’s formula meets all FDA and most EU formula requirements (like including DHA and excluding corn syrup, in addition to sourcing organic ingredients). Bobbie sources its milk from Organic Valley, where pasture-raised cows spend most of their lives grazing green pastures. It also has no added sugars, no corn syrup, no palm oil, no filler, no maltodextrin, no gluten, no pesticides, and no antibiotics.

It’s Modeled After Breast Milk

Bobbie’s 60 to 40 whey to casein ratio is the exact ratio you’ll find in mature breast milk. That makes it easily digestible. Bobbie is known both online and in many mom circles as the smooth and digestible formula that’s easy on baby’s tummies.

It’s Made With Safety As A Top Priority (And Traceable!)

Bobbie’s formula is manufactured in FDA-inspected facilities known for producing formulas – and it goes through 2,000 rigorous quality control tests to ensure it meets their high standards. Additionally, Bobbie’s tamper-evident cans ensure that the formula inside is fresh and hasn’t been touched. Plus, each ingredient inside is traceable – you can even input the unique 7-digit code on each can into the tracker on Bobbie’s site to trace when your can was packaged, its expiration date, and its quality results.
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Our Babies Love It

At the end of the day, nothing else really matters if our little ones won’t drink it. Thankfully, Bobbie’s formula is not only super smooth, but it also has a natural taste with a hint of sweetness. Don’t get us wrong – it still tastes like formula, but it doesn’t have that metallic-y taste (which comes from iron). Impressively, Bobbie still meets both the FDA and EU iron requirements even though it tastes so much better. Trust us – we’ve tried it.

It’s Founded By Moms + Award-Winning

‍Bobbie’s founders are real moms who are intent on changing the narrative around formula. A mission-based company, Bobbie aims to create a culture of confidence and compassion instead of comparison when it comes to feeding littles. It’s run by a team of moms – and their care shows: Bobbie is the first US baby formula to have received both the Clean Label Project Purity Award and the Clean Label Pesticide-Free Certification.

It’s Super Convenient

With Bobbie’s subscription model, parents can sign up for automatic delivery. 2, 4, 8, or 10 cans will be delivered to your doorstep each month – and you’ll save 10% when you subscribe! Bobbie’s super cute branding doesn’t hurt either. Receiving these personalized packages with a modern and luxurious feel is both exciting and empowering.

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Try Bobbie's Starter Bundle to see if it's the right fit for you and your growing family! 2 cans for just $40, plus free delivery.
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