Natalie Ebel is the Co-founder of Backdrop. When she and her husband/co-founder simply wanted to paint their daughter's nursery a warm white and were faced with 500 color options and a long (and heavy) sampling process, they set out to re-imagine the category. Prior to Backdrop, Natalie started her career at Simon & Schuster where she discovered her love for authentic marketing through storytelling. Most recently she held the position of CMO at the award-winning NGO Pencils of Promise, where she led philanthropic collaborations with Gigi Hadid, Stuart Weitzman, and others to make waves in global education.