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One night, I was foam rolling (like I always do!) in an attempt to delay my having to go to bed. It’s my decompression routine. Go figure.
During my 16-minute rolling ritual, I paused my nightly Netflix binge to put my full attention onto something more important that had come across my phone. After cranking it up to full brightness and volume, what I saw in the palm of my hand can only be described as yogurt ASMR: probiotic porn, fermented kink!
I went down a coconut k-hole, watching endless TikTok videos of people trying The Coconut Cult’s newest Limited Edition flavor (which was Banana Bread for April). I had to know more about what everyone was raving about. That texture, flavor, and taste in a coconut yogurt? How?!
At the top line, what I learned was that The Coconut Cult was the fanciest yogurt on the market. At $39 a jar, the internet was furious and obsessed. Naturally, I had to get the literal scoop, so I got four of their flavors in an attempt to see what all the hype was about.
As they say at the start of every YouTube video worth watching, “Let’s get started.”
+ Out-of-this-world flavor
+ Powerful live cultures that support your microbiome and are easily metabolized
+ Only natural, organic, whole, gut-loving ingredients
+ 50 Billion probiotics per serving
+ Super fun/flavorful partnerships and collaborations
We don't like
- Honestly, just the $39 price point
THE CULT OF COCONUTS
The Coconut Cult was started by Noah Simon-Waddell, who I would call a fun-loving, creative yogurt genius, who seems to know exactly what people’s spirits and guts need in a time like the upsetting present.
Simon-Waddell turned to homemade yogurt to help heal himself from years of chronic, inflammatory gut issues after medication and steroids did nothing but worsen his condition. He states: “My prescription to myself was to stop eating processed or prepared food, so I started making everything that I ate and it really worked. In the process of researching specific, gut-healing probiotic strains, I had an Aha! Moment, where I realized probiotics were exactly the same in form to a homemade yogurt starter.” And so The Coconut Cult was born.
Now, seven-to-eight years later, The Coconut Cult has exploded into Whole Foods, Erewhon, Sprouts, and other national grocers, not to mention the kitchens of many health and wellness influencers alike. People agree: the yogurt tastes f***ing good and makes you feel f***ing good too.
But before you go around saying things like. “$39? For yogurt?” let me just explain that this is not your average joe-gurt. (That one was really good, if I do say so myself).
The Coconut Cult has amassed such a significant following because of these very unique, special qualities:
- It relies on organic, whole-food, gut-loving ingredients like coconut meat, coconut cream, coconut water, and a custom blend of probiotic strains. You will never see refined added sugar, fillers, binders, or preservatives on the back of your jar’s nutrition label.
- It uses high-quality, active live cultures and bacteria to ferment the yogurt, meaning one serving size of their yogurt, which has anywhere from 50 billion CFUs, is actually creating a more harmonious microbiome than regular yogurt does. According to Simon-Waddell, “[other yogurts] use a pasteurization process that heats and kills probiotics, leaving yogurt eaters with, basically, a dead pudding that is not actively metabolized.” Gross!
- There are no rules for how to eat it. While many yogurt eaters argue The Coconut Cult can replace your daily probiotic supplement, Noah wants us to nix the word “supplement” from our vocabulary and instead, focus on just getting the macro and micro nutrients we need from our food. “Our yogurt can function as a probiotic pill or you could eat a whole bowl. There is no one way to eat it. Need a gut reset? Take a couple spoonfuls. The whole point of our yogurt is to be whatever you need it to be based on how you’re feeling.”
- Lizzie McGuire once sang, “Hey now, hey now! This is what dreams are made of!” She didn’t realize she was singing about The Coconut Cult’s limited edition flavors. These monthly curations and collaborations are a healthier take on nostalgic yogurt flavors from Simon-Waddell's childhood.
- Even though The Coconut Cult has gained mega-popularity, it is still running like a local, small business—even as it scales. With its second manufacturing facility opening in Utah, Noah and the team have worked long and hard to ensure the quality and integrity of the product is maintained, no matter the demand.
Now we spoon.
MY TASTE TEST
I was sent four flavors as a part of my taste test—two limited edition flavors and two core flavors. Please see my photo of empty jars below to show that I did, in fact, finish every jar (almost too quickly, I would argue!)
The Core Collection | Original
The Original was the most tart of them all, and I mean that in the best way possible. If you’ve tried other coconut or plant-based yogurts, you’ve likely noticed they’re both watery and overly “starchy” at the same time.
This yogurt felt very much alive and akin to your most classic yogurt memory. I, personally, loved how creamy it was and that it was the perfect canvas for whatever I was in the mood for. When I needed a midday probiotic pick-me-up, two spoonfuls was all I needed. Other days, when I felt more energized and brave, I opted to try to recreate an Erewhon-type of smoothie (see above), which tasted iconic, and also played around with a decorated yogurt bowl. All were a great success (even the Hailey Bieber wannabe smoothie.)
We don't like
The Core Collection | Chocolate Mousse
Chocolate lovers, you have met your match. The Chocolate Mousse was like a sexy cross between a hot chocolate, a chocolate bar, and a chocolate mousse cake. I can be a little cacao-sensitive at times, but I found myself with no such issue while eating this decadent treat (that wasn’t even guilt-inducing enough to be qualified as a treat tbh!). While I definitely didn’t have any explosive jar overflow, the texture of this yogurt—if you can even call it that—was a fluffy dream. I didn’t dare dress it up, but could see a world where adding the occasional cacao nib or raspberry would take this to the next level.
We don't like
Limited Edition | Banana Bread—April
To me, April’s Banana Bread Limited Edition was literally a famous yogurt and, admittedly, the first one I tried. Noah concurred that this yogurt was thickest to date, thanks to the power of bananas, and man, did I go bananas for this one. I’m not going to tell you this tasted exactly like banana bread…because I don’t think it did. But it was some indescribable new concoction that leveraged the maximum flavor of a breakfast banana pancake, a tart yogurt, a smooth whipped cream, and a cinnamon-banana smoothie. Upon first bite, I said out loud, “They really have something going on here!”
We don't like
Limited Edition | Lemon Meringue—May
While the very famous Banana Bread flavor is no longer available, May is allllll about Lemon Meringue. I felt #blessed to be able to try this ahead of its limited run for the month of May, and my childhood tastebud memories were 100% activated. The texture was smooth AF and the flavor—which only relied on freeze-dried lemon, by the way—was delectable. This one actually tasted just like its given name and it was almost impossible to put down the spoon.
We don't like
BECOMING A JAR HEAD
While many supermarkets like the ones mentioned above carry The Coconut Cult’s core flavors in 8-oz. jars, 16-oz. yogurt behemoths can be found on The Coconut Cult’s website. I get that the $39 price tag is a hefty spend, but cannot forget to mention that you also have the option to subscribe to help keep your yogurt, budget, and gut needs met in harmony.
I will also say that, although I went into this experiment saying, “There’s no way I would ever pay that much for yogurt,” I left thinking that I would absolutely be willing to dish out a little more every month for a well-made treat that wouldn’t compromise my health journey (which has been vast and long, believe me.) I’m a reformed yogurt eater!
DOWN THE YOGURT PIKE
Simon-Waddell assured me that there are some very fun flavors and collaborations ahead of us, which gives me at least one good thing to look forward to. “Just know something banana-y will be coming. Make of that what you will,” he said. Because of The Coconut Cult’s current supply chain, access to limited edition flavors is…well…limited to active subscribers, but this will be changing in July when the brand’s second facility opens in Utah. For now, you can subscribe to receive SMS updates or follow the brand on social to get a taste of what you might be missing.