There’s A Reason The Coconut Cult Has A Cult Following: My Honest Coconut Cult Review

THE CULT OF COCONUTS

The Coconut Cult was started by Noah Simon-Waddell, who I would call a fun-loving, creative yogurt  genius, who seems to know exactly what people’s spirits and guts need  in a time like the upsetting present.

Simon-Waddell turned to homemade yogurt to help heal himself from years of chronic, inflammatory gut issues after medication and steroids did nothing but worsen his condition. He states: “My prescription to myself was to stop eating processed or prepared food, so I started making everything that I ate and it really worked. In the process of researching specific, gut-healing probiotic strains, I had an Aha! Moment, where I realized probiotics were exactly the same in form to a homemade yogurt starter.” And so The Coconut Cult was born.

Now, seven-to-eight years later, The Coconut Cult has exploded into Whole Foods, Erewhon, Sprouts, and other national grocers, not to mention the kitchens of many health and wellness influencers alike. People agree: the yogurt tastes f***ing good and makes you feel f***ing good too.

But before you go around saying things like. “$39? For yogurt?” let me just explain that this is not your average joe-gurt. (That one was really good, if I do say so myself).

The Coconut Cult has amassed such a significant following because of these very unique, special qualities:

1. It relies on organic, whole-food, gut-loving ingredients like coconut meat, coconut cream, coconut water, and a custom blend of probiotic strains. You will never see refined added sugar, fillers, binders, or preservatives on the back of your jar’s nutrition label.
   
   
2. It uses high-quality, active live cultures and bacteria to ferment the yogurt, meaning one serving size of their yogurt, which has anywhere from 50 billion CFUs, is actually creating a more harmonious microbiome than regular yogurt does. According to Simon-Waddell, “[other yogurts] use a pasteurization process that heats and kills probiotics, leaving yogurt eaters with, basically, a dead pudding that is not actively metabolized.” Gross!

3. There are no rules for how to eat it. While many yogurt eaters argue The Coconut Cult can replace your daily probiotic supplement, Noah wants us to nix the word “supplement” from our vocabulary and instead, focus on just getting the macro and micro nutrients we need from our food. “Our yogurt can function as a probiotic pill or you could eat a whole bowl. There is no one way to eat it. Need a gut reset? Take a couple spoonfuls. The whole point of our yogurt is to be whatever you need it to be based on how you’re feeling.”
   
   
4. Lizzie McGuire once sang, “Hey now, hey now! This is what dreams are made of!” She didn’t realize she was singing about The Coconut Cult’s limited edition flavors. These monthly curations and collaborations are a healthier take on nostalgic yogurt flavors from Simon-Waddell's childhood.
   
   
5. Even though The Coconut Cult has gained mega-popularity, it is still running like a local, small business—even as it scales. With its second manufacturing facility opening in Utah, Noah and the team have worked long and hard to ensure the quality and integrity of the product is maintained, no matter the demand.

Now we spoon.

MY TASTE TEST

I was sent four flavors as a part of my taste test—two limited edition flavors and two core flavors. Please see my photo of empty jars below to show that I did, in fact, finish every jar (almost too quickly, I would argue!)