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With brands sending free stuff to the microest of influencers, we decided it’s high time for a roundup series that includes exclusively products that have been purchased and loved outright by people you know, people you follow, and people you’ve definitely heard of. Think of Receipts as a fun-things-only money diaries.
Shizu Okusa spent her early twenties on Wall Street working at Goldman Sachs. When she finally burnt out, she took the opportunity to reconnect with her roots and create Apothékary, a wellness brand that pairs herbal traditions rooted in Japanese heritage and Eastern wellness with the clinical rigor and formulation science of the West. Rather than the pills, powders, and gummies that fill most wellness aisles, Apothékary leans into Eastern medicine’s liquid drops form factor – fast to take and easy to layer into an existing routine.
Six and a half years in, Apothékary has grown into one of the more closely watched names in wellness. It’s expanded into Ulta Beauty, Sprouts, Whole Foods, The Vitamin Shoppe, and more, and its products are on track to reach over 1,900 stores nationwide this year. Blue Burn®, the brand's metabolic-support bestseller, sells roughly one bottle every three minutes, while Power Trip™, their newest caffeine-free energy and longevity drop, sold out shortly after launch in just 5 weeks.
Between building out Apothékary's product line and keeping up a schedule that regularly has her on a plane for an event or panel, here's what's actually in her bag, her bathroom cabinet, and her cart on an Ulta Beauty run.
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"Two minutes with this before a big meeting and it helps reduce any puffiness. This practice helps me to slow down, even when the calendar says I can't."
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"I keep a pair in my bag. If I have twenty minutes between calls, I strap these on and walk the block instead of scrolling. It's the easiest way I've found to sneak in movement.”
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"This is the last thing I do before I get dressed, every single day. It takes thirty seconds and it's the difference between rushing out the door and actually feeling put together."
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"No white cast, no greasy feeling, no excuse to skip it!”
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"I use this most on nights when my mind won't settle, especially after a travel day. It's a great addition to my evening self care routine.”
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"This lives in every bag, my coat pocket, my desk drawer.”
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"One of my favorite things to get during my Ulta Beauty hauls! One drop or two on damp ends and my hair looks finished even when I've air dried.”
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“This is one of ours, and it's also a big part of my daily routine. I use Power Trip™ in the morning for caffeine free energy support and Blue Burn® with lunch to support my metabolism and reduce any late afternoon sugar cravings!”
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"I mist this on after makeup in the morning and don't think about my face again until I get home. That's the whole appeal when your day runs fourteen hours."
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"Two pumps of this and I can skip a full routine on the mornings I'm out the door in ten minutes. It does the work of three products."
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"I keep these in my purse and use them when I want to look especially fresh, a photo shoot, a big presentation, a night out. Fifteen minutes and my under-eyes look brighter than they did an hour before."
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“The ultimate ‘lazy but healthy' meal for when I have zero time to cook. I grab this every week from Whole Foods during my grocery run - it’s packed with protein, and tastes incredible on a piece of sourdough!”
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