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Father Figure.
Missing Person.
Not Your Baby.
No, these aren’t titles of the newest movies on Lifetime – they’re the best selling scents from the trending fragrance brand, Phlur.
Fragrance has been a topic of interest over the last couple of years, and much of my learning and discovery of new and luxury scents come from the fragrance gurus on social media. There’s something about getting back to life’s little luxuries and slowing down to appreciate the various layers that create signature scents.
Plus, there’s the whole thing about fragrance connecting you to specific points in life.
From spilling a jar of Chanel No. 5 all over my mom’s bedroom carpet as a young child to drenching myself in Sun-Ripened Raspberry from Bath & Body Works in junior high or wearing Ralph Lauren Romance on a first date – so many memories come with a particular scent.
A Little Backstory on Phlur
While Phlur is a new-to-me brand, it’s actually been around since 2015. But, in early 2022, influencer and entrepreneur Chriselle Lim relaunched the clean fragrance brand with her own twist.
New packaging, trendy names, and fresh scents are just some of the most noticeable changes with the brand reinvention. I learned about this new release, probably like so many others – through social media.
Lim created significant hype for the new fragrances, with her creative work across Instagram and TikTok. While I’m not one to hop on all the trends (okay, that’s a lie), I wanted—needed—to try the Phlur fragrances ASAP.
Today, Phlur’s collection has grown well beyond those original viral scents. The brand’s current lineup includes fragrances such as Missing Person, Father Figure, Vanilla Skin, Honey Moon, Strawberry Letter, Soft Spot, and more.
Quick Answer: Is Phlur Perfume Worth It?
Yes, if you’re looking for distinctive, modern fragrances that feel easy to wear and have a strong point of view. Phlur’s collection spans skin-like musks, fresh green fragrances, gourmands, florals, and woody scents, making it easy to find something that fits your personal fragrance style.
The biggest draw for me is that Phlur fragrances feel recognizable without smelling generic. The brand has also made sampling easier with 9.5mL travel sizes of many of its fragrances and mini perfume sets, which is particularly helpful if you’re hesitant to commit to a $99 full-size bottle.
Which Phlur Perfumes Are Worth Trying?
With the hype surrounding Phlur, it can be hard to know where to start. The brand now has a much larger fragrance collection than when I first discovered it. Below are my three favorites.
Missing Person is ideal as a signature scent all year long. It features skin musk, bergamot nectar, and sheer jasmine, with neroli blossom, orange flower, sandalwood, blonde wood, and white musk rounding out the fragrance. Phlur describes it as a delicate, addictive scent designed to evoke the lingering scent of skin. I loved it the second I put it on. It smells rich and lasted decently well throughout the day.
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Even if you’re not a vanilla person, Vanilla Canyon deserves a spot on your Phlur shortlist. Unlike a straightforward sugary vanilla, it combines velvet plum and tonka beans with jasmine petals, wild honey, patchouli, and oak wood. I’m not a huge vanilla fan, but this is one I truly like. The woody notes keep it from feeling overly sweet, making it a scent I know I’ll want to live in as the temperatures cool down.
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The freshest of the bunch I tried. Father Figure is a vivid green fragrance built around lush fig and cassis buds, with orris root, iris flower, jasmine dew, and sandalwood. It’s layered and vibrant without being overwhelming, making it an especially interesting choice if you typically gravitate toward fresh or woody fragrances.
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Is Phlur Perfume Worth the Hype?
After trying several Phlur fragrances, I understand why the brand has developed such a devoted following. The scents are distinctive, the packaging is beautiful, and there’s enough variety to make the collection feel genuinely worth exploring.
What I like most about Phlur is that it makes fragrance feel fun again. The names are memorable, the scents have personality, and the travel sizes make it easier to experiment without immediately committing to a full-size bottle.
If you’ve been wondering whether the Phlur perfumes all over your TikTok feed are actually worth trying, my answer is yes.
Phlur Perfume FAQs
What is the most popular Phlur perfume?
Missing Person, Father Figure, and Vanilla Canyon are currently among Phlur’s core bestsellers. Phlur also sells a dedicated Bestseller Trio featuring all three fragrances in 100mL bottles.
How much does Phlur perfume cost?
Phlur's current 50mL Eau de Parfums are generally priced at $99, while select fragrances are also available in 100mL bottles for $139. Travel sizes are generally $32.
Why You Should Trust Us
At The Quality Edit, we don't recommend a product simply because it's trending. Our editors evaluate products based on design, quality, functionality, and overall value. For this review, our editor tested multiple Phlur fragrances and evaluated them based on scent profile, longevity, packaging, versatility, and overall experience.
Check out Phlur.com and grab your new favorite scent before it’s gone!
