11 Beauty Products That Personify Pantone 2023 Shade, Viva Magenta

Shows like Euphoria have given glitter makeup looks a colossal moment in the beauty landscape, and the trend isn't going anywhere anytime soon. Women-founded and owned businesses like LEMONHEAD LA stand out from the crowd thanks to easy-to-use and opaque formulas, like this option in the shade 'Wine Safari.' The perfect balance between pink and garnet, this hue leaves nothing to be desired. Wear it all over the lid, as a liner, or get creative. This celebrity- and beauty editor-loved brand fully supports embracing unique makeup looks.

Saie might be a newer brand on the scene, but this clean beauty company has taken social media by storm. The Lip Blur Soft-Matte Hydrating Lipstick came out in 2022 with a curated number of shades. However, the brand's product development team must have anticipated Pantone's color selection since the shade "Pop" (a bright berry) hits the nail right on the head in terms of matching hues. Full of hydrating hyaluronic acid and nourishing plant oils, this lip color is long-wearing without drying the lips.

Flushed cheeks are always in, so snagging the Glossier Cloud Paint in 'Haze' will have you on trend in terms of color and technique. The gel-like texture blends seamlessly into the skin for a "cold girl" look that is sure to keep the winter month flush alive all year long. Build up the product for a statement-making look, or sheer it out for a minimalistic approach. Either way, this is an easy way to adopt such a bold color into your routine.

Fragrance, unlike other beauty products, tells a story. Each year, Pantone explains why they select a specific color, and this year, the company took into consideration the urgency of things like climate change and how Viva Magenta personifies nature. Much like the vibrant corresponding bottle shade, this Oriana Eau de Parfum tells a story grounded in succulent citrus and berries with musk and amber at its heart.

When I say that there are few makeup artists as iconic as Charlotte Tilbury, I mean it. Her energy is infectious, and her products are top-of-the-line. Her most recognizable shade range is called 'Walk of Shame' and ‘Walk of No Shame.’ And while I don't need to break that down any further, I can say that it is a more approachable tone to the Viva Magenta colorway. This eyeliner stays put for hours if used for a fierce cat eye and blends softly for a more diffused look.

Nails were a huge moment in 2022, so it's no surprise they will still reign moving into 2023. Make sure yours are decked in a glossy shade of Viva Magenta using Hermes Nail Enamel. Aptly named 'Rose Magenta,’ this polish is highly-concentrated for easy application and longevity. The formula itself is composed of 71% natural ingredients and made in France, making it an experience to use as much as it is one to behold. Prepare to be asked what polish you're wearing... a lot.

If full-blown glitter isn't your vibe, but you still want to play up your eyes, look no further than Shiseido's take on the magenta trend. The Pop PowderGel Eyeshadow is a unique formula that offers all the blendability and smoothness of a gel shadow with the wear time of a powder. Not to mention the formula is ophthalmologist tested, making it a friendly option for those with sensitive eyes. Whether you apply it with a finger or a brush, this shimmering hue will reflect light and give you the wearable Viva Magenta look of your dreams.

If cream blush isn't your style, Dior's Rouge Blush certainly will be. This silky and ultra-pigmented blush offers quite the dose of Pantone's 2023 selection. With a long-wearing formula that won't exaggerate skin texture, this hue is anything but subtle. And yet, somehow, it blends out to be a sheer take on the trend (if the user prefers). Like most Dior products, you'll feel just as luxe wearing this blush as you will pulling the compact out of your cosmetics bag.

If you're the "can't run out the door without something on" kind of person, I highly suggest checking out Ilia's Tint Hydrating Lip Balms. As the name suggests, this moisturizing and subdued product glides effortlessly onto the lips, leaving behind a blush of color. The shade 'Lullaby' is a breathtaking magenta hue that works well across a multitude of skin tones.

Finding a gloss that gives an enviable shine with ample opacity can be difficult. That is unless you're aware of Hourglass' Unreal High Shine Volumizing Lip Gloss. 'Fever' is just as unique and captivating as the message behind Pantone's selection of Viva Magenta. It feels urgent, impactful, and conversation-starting. This gloss is definitely worth wearing when you need to pick yourself up.

Mesmerizing eyes are exactly what comes to mind when referencing the entire Twin Flames Liquid Eyeshadow collection. ‘Star Ruby’ is a holographic shift to our Viva Magenta hue, which makes it an unconventional choice for a product roundup. Nonetheless, the formula is impeccable in application and ease of wear. Plus, a little goes a long way with this product, making it last well into the end of 2023. Or at least until Pantone tells us which color to fall for next.