6 DTC Pet Brands Your Dog Follows on Instagram

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Our team is dedicated to finding and telling you more about the web’s best products. If you purchase through our links, we may receive a commission. Our editorial team is independent and only endorses products we believe in.

Okay, so maybe your dog doesn’t have an Instagram (weird…), but if they did, these are the trendy, innovative, and millennial-inspired brands they’d follow. If you’re anything like me, your pup has probably been your rock during quarantine, so it’s only fair you treat them to a little something on their wishlist. Needless to say, my pup has an Instagram herself and has been scrolling through her feed for days to compile the best six pup brands out there today. Here’s what she chose:

For The Busy Bee

Walk at 9, window-guarding at 3, and back-to-back naps in between—my pup’s a busy lady. She doesn’t have time for home-cooked meals, and frankly, neither do I. I’ve struggled with the age-old dog food conundrum ever since I adopted my pooch two years ago—kibble usually lacks important nutrients, wet food stinks up your fridge, and raw diets = a lot of work + a lot of money. I ultimately gave up, accepting that I’d never find a convenient, budget-friendly, and nutritious option for my dog. But then, after many months of complaining, mixing, and compromising, I met my pup’s new one and only: Sundays for Dogs. With Sundays, a new dog food brand launching next month, all it takes is a quick pour from their cereal-inspired box to treat yours to the best of the best. The only human-grade, air-dried pet food on the market, the team at Sundays went through an arduous process to perfect their formula. 100+ versions later, it’s safe to say they have—just ask the 5,000 people on their waitlist.


For The Budding Scientist

All dog parents know that no two pups are the same—so why should their treats be? Recently founded by a fellow (obsessed) dog mom, Dandy formulates 100% personalized and plant-based treats for your pup based on several variables including location, health risks, and breed. Rather than subscribe your dog to a potentially dangerous one-size-fits-all-approach, Dandy believes that real science and data should be at the heart of your dog’s wellness. Recognizing that your dog’s health is far from static, Dandy updates as your dog grows, and even as the seasons change (no allergies here!). It’s also set up as a subscription service, so you’ll never find yourself treatless when your pup finally masters the forever coveted “roll over” trick. It’s safe to say that we’re big fans of Dandy over here, and based on the speed of my dog’s tail wag when I open up her daily Dandy packet, she is too.


For The Shoe Destroyer

If you routinely come home to ripped up shoes, your pup is telling you two things: 1) they’re strong as hell and 2) they’ve got good taste. Thank god for Wild One’s Toy Kit: trendy and durable AF, the three-pack of 100% natural rubber and 100% organic cotton toys will keep your pups entertained and your sneakers intact. Though it may seem on the pricier side at $58 for the set, there’s nothing your dog can’t do with these babies (not to mention they look more like art sculptures than dog toys and could literally double as home decor). 

The Triangle Tug is perfect for a game of tug-of-war and The Twist Toss is the perfect fetch replacement for your standard, easy-to-rip-apart tennis ball. Last but certainly not least is The Bolt Bite, my fam’s personal favorite. My dog is a grade-A destroyer, so finding a toy that she doesn’t chew apart in seconds is nearly impossible. This is the only toy we’ve found that she can chew on to no avail. Pro-tip for all of the puppy parents out there: if you need to distract your pup to get through your conference calls, fill a Bolt Bite with peanut butter and stick it in the freezer for an hour or two. You won’t hear a peep out of little Fido, we promise!


For The Little Houdini

My dog is never happier than when we put a little trust in her and let her roam free on a hike or at the beach. But no matter how well-trained your pup might be, going off-leash will always be a risk. Fi’s smart collars have GPS tracking, LED lights, and a battery life of up to 3 months to give you peace of mind and your pup a little freedom. They’re water and dirt-proof for the adventurous types and come in four colors and sizes for the fashion-forward. 

But wait, there’s more: a purchase of a Fi collar also gives you access to their app, where you can track your dog’s activity and set daily exercise goals. This is great if your dog’s breed is prone to obesity and especially helpful in quarantine. Whether you’re a pet or a human, we could all use a reminder (or two) to get up and movin’ these days; luckily, Fi is up to the task. Perhaps most important, if your dog is a backyard escape artist like mine, Fi quickly detects and notifies you the second she makes a run for it using “Lost Dog Mode.” Basically, Fi is a FitBit, a Tile, and an Apple watch all-in-one, and for your dog.


For The Nap Addict

I’m willing to bet decent money that you’re sleeping on a direct-to-consumer mattress at home. Can we blame you? With super cozy memory foam and cooling technology, it’s a no-brainer that brands like Casper have been a huge hit with consumers. Based on the ever-climbing rise of pet obsession (again, can we blame you?), it was only a matter of time before our furry friends got the deluxe treatment as well. Engineered by the same team behind the Casper mattress, their durable dog bed combines their renowned mattress-making know-how with extensive dog-centered research to make the perfect dog bed. And just like the human Casper mattress, this baby has hundreds of five-star reviews to prove it. It’s stuffed with pressure-relieving memory foam and durable support foam to give Fido everything he needs for some well-deserved R&R. 

I’m always hesitant to invest in a good bed for my pup, as she has this little habit of peeing in her bed as bath-time retaliation. Luckily, Casper’s dog bed has a near-impenetrable nylon cover that’s easy to remove and machine wash. And honestly, even if your pup doesn’t wet the bed, you should still wash that thing routinely!


For The Nervous Ninny

My mom has a Maltese who we affectionately refer to as our resident Tasmanian Devil. He has severe anxiety and separation anxiety which, in a little pup of his stature, translates to incessant and excruciatingly high-pitched barking. We tried everything from compressed air bottles to increase exercise, but nothing was working. After weeks of trial and error, we stumbled upon our very own El Dorado: CBD for dogs

Dope Dog is a perfectly-named pup brand that sells treats, oils, and shampoos with one very unique secret ingredient: 100% pure CBD isolate. Designed to support pups with issues ranging from anxiety to joint pain to epilepsy, their products use only the highest quality, human-grade ingredients. Their treats and oils have been taste-tested by thousands of pups and are sure to please even the pickiest of eaters. My personal favorite: their CBD dog shampoo. As I mentioned above, my dog isn’t a huge fan of bath time, but I have a feeling that’d quickly change if a candle-lit massage with CBD shampoo was brought into the mix.


Click through to explore the brand that's perfect for your pup:

Our team is dedicated to finding and telling you more about the web’s best products. If you purchase through our links, we may receive a commission. Our editorial team is independent and only endorses products we believe in.

Okay, so maybe your dog doesn’t have an Instagram (weird…), but if they did, these are the trendy, innovative, and millennial-inspired brands they’d follow. If you’re anything like me, your pup has probably been your rock during quarantine, so it’s only fair you treat them to a little something on their wishlist. Needless to say, my pup has an Instagram herself and has been scrolling through her feed for days to compile the best six pup brands out there today. Here’s what she chose:

For The Busy Bee

Walk at 9, window-guarding at 3, and back-to-back naps in between—my pup’s a busy lady. She doesn’t have time for home-cooked meals, and frankly, neither do I. I’ve struggled with the age-old dog food conundrum ever since I adopted my pooch two years ago—kibble usually lacks important nutrients, wet food stinks up your fridge, and raw diets = a lot of work + a lot of money. I ultimately gave up, accepting that I’d never find a convenient, budget-friendly, and nutritious option for my dog. But then, after many months of complaining, mixing, and compromising, I met my pup’s new one and only: Sundays for Dogs. With Sundays, a new dog food brand launching next month, all it takes is a quick pour from their cereal-inspired box to treat yours to the best of the best. The only human-grade, air-dried pet food on the market, the team at Sundays went through an arduous process to perfect their formula. 100+ versions later, it’s safe to say they have—just ask the 5,000 people on their waitlist.


For The Budding Scientist

All dog parents know that no two pups are the same—so why should their treats be? Recently founded by a fellow (obsessed) dog mom, Dandy formulates 100% personalized and plant-based treats for your pup based on several variables including location, health risks, and breed. Rather than subscribe your dog to a potentially dangerous one-size-fits-all-approach, Dandy believes that real science and data should be at the heart of your dog’s wellness. Recognizing that your dog’s health is far from static, Dandy updates as your dog grows, and even as the seasons change (no allergies here!). It’s also set up as a subscription service, so you’ll never find yourself treatless when your pup finally masters the forever coveted “roll over” trick. It’s safe to say that we’re big fans of Dandy over here, and based on the speed of my dog’s tail wag when I open up her daily Dandy packet, she is too.


For The Shoe Destroyer

If you routinely come home to ripped up shoes, your pup is telling you two things: 1) they’re strong as hell and 2) they’ve got good taste. Thank god for Wild One’s Toy Kit: trendy and durable AF, the three-pack of 100% natural rubber and 100% organic cotton toys will keep your pups entertained and your sneakers intact. Though it may seem on the pricier side at $58 for the set, there’s nothing your dog can’t do with these babies (not to mention they look more like art sculptures than dog toys and could literally double as home decor). 

The Triangle Tug is perfect for a game of tug-of-war and The Twist Toss is the perfect fetch replacement for your standard, easy-to-rip-apart tennis ball. Last but certainly not least is The Bolt Bite, my fam’s personal favorite. My dog is a grade-A destroyer, so finding a toy that she doesn’t chew apart in seconds is nearly impossible. This is the only toy we’ve found that she can chew on to no avail. Pro-tip for all of the puppy parents out there: if you need to distract your pup to get through your conference calls, fill a Bolt Bite with peanut butter and stick it in the freezer for an hour or two. You won’t hear a peep out of little Fido, we promise!


For The Little Houdini

My dog is never happier than when we put a little trust in her and let her roam free on a hike or at the beach. But no matter how well-trained your pup might be, going off-leash will always be a risk. Fi’s smart collars have GPS tracking, LED lights, and a battery life of up to 3 months to give you peace of mind and your pup a little freedom. They’re water and dirt-proof for the adventurous types and come in four colors and sizes for the fashion-forward. 

But wait, there’s more: a purchase of a Fi collar also gives you access to their app, where you can track your dog’s activity and set daily exercise goals. This is great if your dog’s breed is prone to obesity and especially helpful in quarantine. Whether you’re a pet or a human, we could all use a reminder (or two) to get up and movin’ these days; luckily, Fi is up to the task. Perhaps most important, if your dog is a backyard escape artist like mine, Fi quickly detects and notifies you the second she makes a run for it using “Lost Dog Mode.” Basically, Fi is a FitBit, a Tile, and an Apple watch all-in-one, and for your dog.


For The Nap Addict

I’m willing to bet decent money that you’re sleeping on a direct-to-consumer mattress at home. Can we blame you? With super cozy memory foam and cooling technology, it’s a no-brainer that brands like Casper have been a huge hit with consumers. Based on the ever-climbing rise of pet obsession (again, can we blame you?), it was only a matter of time before our furry friends got the deluxe treatment as well. Engineered by the same team behind the Casper mattress, their durable dog bed combines their renowned mattress-making know-how with extensive dog-centered research to make the perfect dog bed. And just like the human Casper mattress, this baby has hundreds of five-star reviews to prove it. It’s stuffed with pressure-relieving memory foam and durable support foam to give Fido everything he needs for some well-deserved R&R. 

I’m always hesitant to invest in a good bed for my pup, as she has this little habit of peeing in her bed as bath-time retaliation. Luckily, Casper’s dog bed has a near-impenetrable nylon cover that’s easy to remove and machine wash. And honestly, even if your pup doesn’t wet the bed, you should still wash that thing routinely!


For The Nervous Ninny

My mom has a Maltese who we affectionately refer to as our resident Tasmanian Devil. He has severe anxiety and separation anxiety which, in a little pup of his stature, translates to incessant and excruciatingly high-pitched barking. We tried everything from compressed air bottles to increase exercise, but nothing was working. After weeks of trial and error, we stumbled upon our very own El Dorado: CBD for dogs

Dope Dog is a perfectly-named pup brand that sells treats, oils, and shampoos with one very unique secret ingredient: 100% pure CBD isolate. Designed to support pups with issues ranging from anxiety to joint pain to epilepsy, their products use only the highest quality, human-grade ingredients. Their treats and oils have been taste-tested by thousands of pups and are sure to please even the pickiest of eaters. My personal favorite: their CBD dog shampoo. As I mentioned above, my dog isn’t a huge fan of bath time, but I have a feeling that’d quickly change if a candle-lit massage with CBD shampoo was brought into the mix.


Click through to explore the brand that's perfect for your pup:

Our team is dedicated to finding and telling you more about the web’s best products. If you purchase through our links, we may receive a commission. Our editorial team is independent and only endorses products we believe in.

Okay, so maybe your dog doesn’t have an Instagram (weird…), but if they did, these are the trendy, innovative, and millennial-inspired brands they’d follow. If you’re anything like me, your pup has probably been your rock during quarantine, so it’s only fair you treat them to a little something on their wishlist. Needless to say, my pup has an Instagram herself and has been scrolling through her feed for days to compile the best six pup brands out there today. Here’s what she chose:

For The Busy Bee

Walk at 9, window-guarding at 3, and back-to-back naps in between—my pup’s a busy lady. She doesn’t have time for home-cooked meals, and frankly, neither do I. I’ve struggled with the age-old dog food conundrum ever since I adopted my pooch two years ago—kibble usually lacks important nutrients, wet food stinks up your fridge, and raw diets = a lot of work + a lot of money. I ultimately gave up, accepting that I’d never find a convenient, budget-friendly, and nutritious option for my dog. But then, after many months of complaining, mixing, and compromising, I met my pup’s new one and only: Sundays for Dogs. With Sundays, a new dog food brand launching next month, all it takes is a quick pour from their cereal-inspired box to treat yours to the best of the best. The only human-grade, air-dried pet food on the market, the team at Sundays went through an arduous process to perfect their formula. 100+ versions later, it’s safe to say they have—just ask the 5,000 people on their waitlist.


For The Budding Scientist

All dog parents know that no two pups are the same—so why should their treats be? Recently founded by a fellow (obsessed) dog mom, Dandy formulates 100% personalized and plant-based treats for your pup based on several variables including location, health risks, and breed. Rather than subscribe your dog to a potentially dangerous one-size-fits-all-approach, Dandy believes that real science and data should be at the heart of your dog’s wellness. Recognizing that your dog’s health is far from static, Dandy updates as your dog grows, and even as the seasons change (no allergies here!). It’s also set up as a subscription service, so you’ll never find yourself treatless when your pup finally masters the forever coveted “roll over” trick. It’s safe to say that we’re big fans of Dandy over here, and based on the speed of my dog’s tail wag when I open up her daily Dandy packet, she is too.


For The Shoe Destroyer

If you routinely come home to ripped up shoes, your pup is telling you two things: 1) they’re strong as hell and 2) they’ve got good taste. Thank god for Wild One’s Toy Kit: trendy and durable AF, the three-pack of 100% natural rubber and 100% organic cotton toys will keep your pups entertained and your sneakers intact. Though it may seem on the pricier side at $58 for the set, there’s nothing your dog can’t do with these babies (not to mention they look more like art sculptures than dog toys and could literally double as home decor). 

The Triangle Tug is perfect for a game of tug-of-war and The Twist Toss is the perfect fetch replacement for your standard, easy-to-rip-apart tennis ball. Last but certainly not least is The Bolt Bite, my fam’s personal favorite. My dog is a grade-A destroyer, so finding a toy that she doesn’t chew apart in seconds is nearly impossible. This is the only toy we’ve found that she can chew on to no avail. Pro-tip for all of the puppy parents out there: if you need to distract your pup to get through your conference calls, fill a Bolt Bite with peanut butter and stick it in the freezer for an hour or two. You won’t hear a peep out of little Fido, we promise!


For The Little Houdini

My dog is never happier than when we put a little trust in her and let her roam free on a hike or at the beach. But no matter how well-trained your pup might be, going off-leash will always be a risk. Fi’s smart collars have GPS tracking, LED lights, and a battery life of up to 3 months to give you peace of mind and your pup a little freedom. They’re water and dirt-proof for the adventurous types and come in four colors and sizes for the fashion-forward. 

But wait, there’s more: a purchase of a Fi collar also gives you access to their app, where you can track your dog’s activity and set daily exercise goals. This is great if your dog’s breed is prone to obesity and especially helpful in quarantine. Whether you’re a pet or a human, we could all use a reminder (or two) to get up and movin’ these days; luckily, Fi is up to the task. Perhaps most important, if your dog is a backyard escape artist like mine, Fi quickly detects and notifies you the second she makes a run for it using “Lost Dog Mode.” Basically, Fi is a FitBit, a Tile, and an Apple watch all-in-one, and for your dog.


For The Nap Addict

I’m willing to bet decent money that you’re sleeping on a direct-to-consumer mattress at home. Can we blame you? With super cozy memory foam and cooling technology, it’s a no-brainer that brands like Casper have been a huge hit with consumers. Based on the ever-climbing rise of pet obsession (again, can we blame you?), it was only a matter of time before our furry friends got the deluxe treatment as well. Engineered by the same team behind the Casper mattress, their durable dog bed combines their renowned mattress-making know-how with extensive dog-centered research to make the perfect dog bed. And just like the human Casper mattress, this baby has hundreds of five-star reviews to prove it. It’s stuffed with pressure-relieving memory foam and durable support foam to give Fido everything he needs for some well-deserved R&R. 

I’m always hesitant to invest in a good bed for my pup, as she has this little habit of peeing in her bed as bath-time retaliation. Luckily, Casper’s dog bed has a near-impenetrable nylon cover that’s easy to remove and machine wash. And honestly, even if your pup doesn’t wet the bed, you should still wash that thing routinely!


For The Nervous Ninny

My mom has a Maltese who we affectionately refer to as our resident Tasmanian Devil. He has severe anxiety and separation anxiety which, in a little pup of his stature, translates to incessant and excruciatingly high-pitched barking. We tried everything from compressed air bottles to increase exercise, but nothing was working. After weeks of trial and error, we stumbled upon our very own El Dorado: CBD for dogs

Dope Dog is a perfectly-named pup brand that sells treats, oils, and shampoos with one very unique secret ingredient: 100% pure CBD isolate. Designed to support pups with issues ranging from anxiety to joint pain to epilepsy, their products use only the highest quality, human-grade ingredients. Their treats and oils have been taste-tested by thousands of pups and are sure to please even the pickiest of eaters. My personal favorite: their CBD dog shampoo. As I mentioned above, my dog isn’t a huge fan of bath time, but I have a feeling that’d quickly change if a candle-lit massage with CBD shampoo was brought into the mix.


Click through to explore the brand that's perfect for your pup:

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Our team is dedicated to finding and telling you more about the web’s best products. If you purchase through our links, we may receive a commission. Our editorial team is independent and only endorses products we believe in.

Okay, so maybe your dog doesn’t have an Instagram (weird…), but if they did, these are the trendy, innovative, and millennial-inspired brands they’d follow. If you’re anything like me, your pup has probably been your rock during quarantine, so it’s only fair you treat them to a little something on their wishlist. Needless to say, my pup has an Instagram herself and has been scrolling through her feed for days to compile the best six pup brands out there today. Here’s what she chose:

For The Busy Bee

Walk at 9, window-guarding at 3, and back-to-back naps in between—my pup’s a busy lady. She doesn’t have time for home-cooked meals, and frankly, neither do I. I’ve struggled with the age-old dog food conundrum ever since I adopted my pooch two years ago—kibble usually lacks important nutrients, wet food stinks up your fridge, and raw diets = a lot of work + a lot of money. I ultimately gave up, accepting that I’d never find a convenient, budget-friendly, and nutritious option for my dog. But then, after many months of complaining, mixing, and compromising, I met my pup’s new one and only: Sundays for Dogs. With Sundays, a new dog food brand launching next month, all it takes is a quick pour from their cereal-inspired box to treat yours to the best of the best. The only human-grade, air-dried pet food on the market, the team at Sundays went through an arduous process to perfect their formula. 100+ versions later, it’s safe to say they have—just ask the 5,000 people on their waitlist.


For The Budding Scientist

All dog parents know that no two pups are the same—so why should their treats be? Recently founded by a fellow (obsessed) dog mom, Dandy formulates 100% personalized and plant-based treats for your pup based on several variables including location, health risks, and breed. Rather than subscribe your dog to a potentially dangerous one-size-fits-all-approach, Dandy believes that real science and data should be at the heart of your dog’s wellness. Recognizing that your dog’s health is far from static, Dandy updates as your dog grows, and even as the seasons change (no allergies here!). It’s also set up as a subscription service, so you’ll never find yourself treatless when your pup finally masters the forever coveted “roll over” trick. It’s safe to say that we’re big fans of Dandy over here, and based on the speed of my dog’s tail wag when I open up her daily Dandy packet, she is too.


For The Shoe Destroyer

If you routinely come home to ripped up shoes, your pup is telling you two things: 1) they’re strong as hell and 2) they’ve got good taste. Thank god for Wild One’s Toy Kit: trendy and durable AF, the three-pack of 100% natural rubber and 100% organic cotton toys will keep your pups entertained and your sneakers intact. Though it may seem on the pricier side at $58 for the set, there’s nothing your dog can’t do with these babies (not to mention they look more like art sculptures than dog toys and could literally double as home decor). 

The Triangle Tug is perfect for a game of tug-of-war and The Twist Toss is the perfect fetch replacement for your standard, easy-to-rip-apart tennis ball. Last but certainly not least is The Bolt Bite, my fam’s personal favorite. My dog is a grade-A destroyer, so finding a toy that she doesn’t chew apart in seconds is nearly impossible. This is the only toy we’ve found that she can chew on to no avail. Pro-tip for all of the puppy parents out there: if you need to distract your pup to get through your conference calls, fill a Bolt Bite with peanut butter and stick it in the freezer for an hour or two. You won’t hear a peep out of little Fido, we promise!


For The Little Houdini

My dog is never happier than when we put a little trust in her and let her roam free on a hike or at the beach. But no matter how well-trained your pup might be, going off-leash will always be a risk. Fi’s smart collars have GPS tracking, LED lights, and a battery life of up to 3 months to give you peace of mind and your pup a little freedom. They’re water and dirt-proof for the adventurous types and come in four colors and sizes for the fashion-forward. 

But wait, there’s more: a purchase of a Fi collar also gives you access to their app, where you can track your dog’s activity and set daily exercise goals. This is great if your dog’s breed is prone to obesity and especially helpful in quarantine. Whether you’re a pet or a human, we could all use a reminder (or two) to get up and movin’ these days; luckily, Fi is up to the task. Perhaps most important, if your dog is a backyard escape artist like mine, Fi quickly detects and notifies you the second she makes a run for it using “Lost Dog Mode.” Basically, Fi is a FitBit, a Tile, and an Apple watch all-in-one, and for your dog.


For The Nap Addict

I’m willing to bet decent money that you’re sleeping on a direct-to-consumer mattress at home. Can we blame you? With super cozy memory foam and cooling technology, it’s a no-brainer that brands like Casper have been a huge hit with consumers. Based on the ever-climbing rise of pet obsession (again, can we blame you?), it was only a matter of time before our furry friends got the deluxe treatment as well. Engineered by the same team behind the Casper mattress, their durable dog bed combines their renowned mattress-making know-how with extensive dog-centered research to make the perfect dog bed. And just like the human Casper mattress, this baby has hundreds of five-star reviews to prove it. It’s stuffed with pressure-relieving memory foam and durable support foam to give Fido everything he needs for some well-deserved R&R. 

I’m always hesitant to invest in a good bed for my pup, as she has this little habit of peeing in her bed as bath-time retaliation. Luckily, Casper’s dog bed has a near-impenetrable nylon cover that’s easy to remove and machine wash. And honestly, even if your pup doesn’t wet the bed, you should still wash that thing routinely!


For The Nervous Ninny

My mom has a Maltese who we affectionately refer to as our resident Tasmanian Devil. He has severe anxiety and separation anxiety which, in a little pup of his stature, translates to incessant and excruciatingly high-pitched barking. We tried everything from compressed air bottles to increase exercise, but nothing was working. After weeks of trial and error, we stumbled upon our very own El Dorado: CBD for dogs

Dope Dog is a perfectly-named pup brand that sells treats, oils, and shampoos with one very unique secret ingredient: 100% pure CBD isolate. Designed to support pups with issues ranging from anxiety to joint pain to epilepsy, their products use only the highest quality, human-grade ingredients. Their treats and oils have been taste-tested by thousands of pups and are sure to please even the pickiest of eaters. My personal favorite: their CBD dog shampoo. As I mentioned above, my dog isn’t a huge fan of bath time, but I have a feeling that’d quickly change if a candle-lit massage with CBD shampoo was brought into the mix.


Click through to explore the brand that's perfect for your pup:

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