A Non-Exhaustive List Of AAPI-Founded Brands You Should Be Shopping Now

Here at TQE, we’ve been looking for tangible ways to support Asian American communities across the U.S. with more than just our voices and intentions. Read on for our continuously updated list of our favorite Asian American and Pacific Islander-founded brands to be shopping now and always.

All proceeds generated from the links in this article will go directly towards Red Canary Song, the only grassroots Chinese massage parlor coalition in the U.S. We will also match any revenue generated from this piece up to $5,000.

From Red Canary Song: “There are over 9000 workplaces like these across the country with no political representation, or access to labor rights or collective organizing. Anti-trafficking NGO’s that claim to speak for migrants in sex trades promote increased policing and immigration control, which harms rather than helps migrant sex workers."

In addition to shopping our curated list below, we encourage you to consider donating directly to their fund.

Note: Cover image credit to @kimsaira -- we highly recommend visiting her Instagram for more information and resources.


Blueland co-founder and CEO Sarah Paiji Yoo

Outer - The world's most comfortable durable and innovative outdoor sofa that practically keeps itself clean. 

Blueland - Everyday eco-friendly cleaning products to save you money and space, without any plastic waste. 

Tortuga Living -  Rethinking furniture to grow with you.  

Dims - Contemporary furnishings from the world's top emergent designers. 

Cadence - The next generation of refillable travel containers for your personal care and toiletries.  

The Sill - Plants delivered to your door with easy care instructions. 

Fable - Dinnerware for every occasion.


Brightland founder and CEO Aishwarya Iyer

Brightland - Fresher, healthier California extra virgin olive oil and premium double-fermented vinegars

Fly By Jing - Good on everything pantry stables crafted in Sichuan

Omsom - Vietnamese, Filipino, and Thai pantry shortcuts 

Diaspora Co. - Founded by 3rd gen Mumbai native, Sana Javeri Kadri to build a more equitable and delicious spice trade

Nguyen Coffee Supply - Vietnamese specialty coffee 

Sanzo - The 1st Asian-inspired sparkling water

Beauty and Skincare

Common Heir co-founders Cary Lin and Angela Ubias, credit: @commonheir

Common Heir - Clean, plastic-free, planet-friendly skincare. 

Doe Lashes - Korean Silk Lashes for Everyday Comfort

Summer Fridays - Clean ingredients for healthy, beautiful skin. 

Hero Cosmetics - Customizable acne toolkits to handle any pimple challenge.  

Cardon - Providing a simple shopping experience for men to get premium skincare at an approachable price tag. 

CocoKind - Effective and affordable skincare for the face and body!

Blume - Self Care That Goes With Your Flow

Tower28 - Clean Makeup Designed for Sensitive Skin

Topicals - A science-backed skincare brand you don't have to hide. 

BabyTress - Elevate how to do your edges 

Tatcha - Japanese beauty products 

Then I Met You -  Premium skin care line founded by Charlotte Cho, chief curator of Soko Glam, launching with the double cleanse.

Glow Recipe - Cruelty-free, clean, fruit-powered skincare designed to help bring out your inner glow.

Ellis Brooklyn - Clean Fragrances

Soko Glam - Korean beauty products 

Three Ships - Cruelty free skincare


Credit: @drinktheqi

Proper - Natural sleep aid 

Gainful - Personalized protein powder 

The Qi - Helping busy individuals with the most beautiful flower tea ritual to feel a sense of joy and inner calm on the daily basis.

Zzeal - A subscription box service filled with independently produced wellness products.


Senreve founder Coral Chung, credit: @senreve

Senreve - Leather and Vegan handbags for the multi-faceted modern woman. Made in Italy, designed in NYC, dreamed up in SF. 

Avocado -  Seamless core elements for your wardrobe.

Italic - Access 800+ quality goods from the same manufacturers as top brands, with zero markups.  

Pepper - Bras that finally fit small chested women.

BRIKA - A modern retail agency.

Girlfriend Collective - Apparel focusing on both quality and community.

Brevite - Sustainable (and beautiful) backpacks and camera bags.

Uprisers - A streetwear apparel brand designed as a platform for "unapologetic activism" and dedicated to vocalizing marginalized community rights.

Alongside Red Canary Song, we’re also supporting the National Asian Pacific American Women’s Forum (NAPAWF) and AAPI Women Lead.

Please send any AAPI-founded brands you love to zoe@thequalityedit.com, and we’ll regularly update this piece with your suggestions!

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