We Tested 5 Popular Diaper Brands – And This Is Hands Down The Best Diaper Of 2023

In partnership with Coterie.

If you’re a longtime TQE fan, you know we don’t mess around when it comes to parenting products. Diapers especially. We spent the entirety of the last year in our at-home lab (it’s really just our nursery) testing brand after brand in order to crown one winner: the Best Diaper of 2023. 

The long and short is this: Coterie comes out on top. If you’re interested in digging into the details, check out how the brand stacks up against Huggies, Honest, Millie Moon, Pampers Pure, and even Huggies’ Pullups in our Throwdown series. 

Or, we’ll walk you through the top 6 reasons Coterie diapers rank supreme below.

First And Foremost, They’re The Best Performing

As the old adage goes, the numbers don’t lie. And Coterie’s are insanely impressive: these diapers have up to 70% more liquid capacity, up to 4x faster absorbency and up to 3x the drying power. Several of our second-time parenting editors have been elated that their littles (and therefore they, too) have enjoyed much better sleep thanks to these ultra-absorbent diapers. Some have bragged that Coterie’s diapers are so great at keeping liquid away from skin, they’ve even tossed their diaper cream. Others are so obsessed that they brought them to the hospital for baby #2 because they’re that much better than every other brand.

No Detail Is Left Unconsidered

Coterie’s founder Frank Yu is obsessive over details and tasked his team with making sure the materials, functionality and design “work better, feel better, and look better than anything else on the market.” In fact, the inspiration for Coterie’s proprietary diaper was found by Yu himself after he discovered a “brand of Japanese diapers that were so soft and luxurious he mistook them for cashmere.” Yu has certainly accomplished this mission. These diapers truly are soft-as-cashmere (they’re made from clothing-grade materials), boast an extra-wide back panel and absorbent core, and a clean, timeless, and minimalist design.

They’re Made With Better Materials

The average baby goes through over 2,000 diapers in just the first year of life. This staggering number highlights the sheer number of times we expose our babies’ sensitive skin to the many materials – and often harmful chemicals – found in most diapers and wipes. That’s why Coterie is so obsessive about its materials: each diaper is made from 25% plant-based materials like wood pulp from sustainably managed forests, plus sodium polyacrylate, polyester, and polypropylene (an FDA- and EPA-approved plastic). Sourced from the United States, Israel, Finland, and Japan, these materials create a hypoallergenic, fragrance-free, chlorine-free, alcohol-free, and paraben-free diaper recommended by Dermatologists. Want more info? Read Coterie’s very transparent Safety Report here.

They’re More Sustainable

Coterie is hyper-focused on environmental impact and sustainability (when you’re using 6+ disposable diapers per day, you really start to think about these things). The brand’s diapers are 25% plant-based, while its baby wipes are 100% plant-based (more on those shortly). Plus, because they’re so absorbent, you’ll typically end up changing diapers fewer times per day. Far from achieving eco perfection – no diaper is – we find comfort in supporting a brand that thinks about the long-term impact that its products have on our planet.

They’re Delivered Right To Your Door

Another thing we adore about Coterie is its auto-renew system, which allows for shipments every 3, 4 or 5 weeks. When each order is being prepared, you’ll get a text prompting you to size up, delay, cancel or ship immediately so you never have to worry about remembering to make changes. The icing on the cake? In addition to saving time and headache, you get 10% off for using the auto-renew program.

With Add-Ons To Simplify Your Day-To-Day

In addition to diapers, Coterie makes top-of-the-line wipes and a training pants designed to simplify the entire potty training process. The brand’s multipurpose wipes are safe for all parts of the body – in fact, you can use them to remove makeup or wipe sweat after a workout. And, once you’ve outgrown diapers (or while you’re working on it), Coterie’s The Pant offers a gentle 2-in-1 transition into potty training. True to Yu’s mission, Coterie absolutely works better, feels better, and looks better than any other brand we’ve tried.