In partnership with Elwood.
July 22, 2025

5 Reasons Our Fashion Editors Are Obsessed With Elwood

Shop Elwood’s Core Collection
In partnership with Elwood.
July 22, 2025

5 Reasons Our Fashion Editors Are Obsessed With Elwood

Shop Elwood’s Core Collection

As a fashion editor, I’ve tried a lot of clothing brands: culty capsule collections, run club-approved activewear, many dupes (very few of which actually live up to the hype). One of the hardest lessons I’ve learned over the years is that basics matter the most – and they’re also somehow the hardest to get right. 

Elwood is one of very few brands that nails it. Every time. Their 100% organic cotton Core Collection feels like the vintage staples I always look for but rarely find. Worn by Justin Bieber, Alex Cooper, and a bunch of other cool people with stylists, it’s the rare brand that gets the details right without overdoing it. Here’s why I’m sold.

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100% Cotton, All Day

Elwood’s Core Collection is made with 100% organic cotton that feels unbelievably good against your skin. Their fabric is soft but sturdy, breathable but never see-through. Each piece feels like that perfectly worn-in hoodie (you know the one). 

Flattering, Flexible Fits

The Core Collection was designed with a vintage look in mind, and it shows in the cropped hoodies, boxy tanks, and perfectly wide-leg sweats that make even a last-minute outfit feel intentional. Bonus points: everything’s unisex, which is ideal for borrowing or doubling up.

Effortless Style in Every Shade

The colors are garment-washed for that soft, faded look that usually only comes from years of wear (or serious luck at a thrift store). From vintage black to cherry red, the tones feel worn-in without looking tired.

Single-Stitched Where It Counts

It’s a small detail, but one that makes a difference: Elwood uses single-stitch construction for a clean, classic finish – and to keep your pieces from falling apart after a few wears. The quality is obvious the second you put your first piece on.

Actually Affordable

Basics that look and feel this good usually come with a ridiculous price tag. Elwood’s don’t. Most pieces are under $100, and the tanks and tees hover around $20–30. It’s rare to find a brand that delivers on fabric, fit, and style without also sending you into a financial spiral.

Trust me, you’ll live in these pieces.
Shop Elwood’s Core Collection

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