As a fashion editor, I’ve tried a lot of clothing brands: culty capsule collections, run club-approved activewear, many dupes (very few of which actually live up to the hype). One of the hardest lessons I’ve learned over the years is that basics matter the most – and they’re also somehow the hardest to get right.
Elwood is one of very few brands that nails it. Every time. Their 100% organic cotton Core Collection feels like the vintage staples I always look for but rarely find. Worn by Justin Bieber, Alex Cooper, and a bunch of other cool people with stylists, it’s the rare brand that gets the details right without overdoing it. Here’s why I’m sold.